I browsed the India’s top “4” IT companies web sites – Wipro, HCL, TCS and Infosys. Every company had their own personality reflected in the blog and Facebook page.  HCL has the maximum likes around 110K, followed by Infosys with around 93K, Wipro with around 34K and TCS with around 5.8K follower.  All the four players had twitter account.

The respective Facebook page made an interesting read wherein the four giants were experimenting with garnering the marketing mileage through facebook, Twitter and Blog.  The blogs from the internal and external community made an interesting read that reflected their style and the content was a mix of  digital technology and human technology.

On close observation I realized theat all sites have shared enormous wealth of information that could be the guiding post for any organization looking to go global or cross USD 1 billion milestone.  Among the four, I found two articles from two stalwarts Infosys and Wirpo very interesting and am sharing verbatim below.. ( For detailed article visit www.wipro.com and www.hcl.com )

Wipro in associations with Forbes Insights, conducted  an exclusive survey of more than 300 CEOs and other C-level executives at global enterprises ($500M-plus in annual revenue). The key findings of this survey include:

• Strategic innovation is more important than ever to driving growth: This commitment to innovation will impact how companies approach environmentally friendly, or green, business practices, as well as how they manage their expansion into global emerging markets. For example, in some cases, companies are using so-called reverse-innovation, taking innovative products and services from their emerging market efforts (such as in China) and commercializing them elsewhere in the world.

• C-level executives see innovation as a way to differentiate their businesses, particularly following the 2008-09 recession: Fully two thirds of the executives said they believe that innovation is more critical than ever because of the economic downturn of 2008-09.

• Speed-to-market is necessary for successful innovation: More than 80% of survey respondents agreed that getting a product or service swiftly out to market is a critical business innovation tactic.

• Cost remains the biggest hurdle to fostering innovation: It topped the list of innovation barriers cited by C-level executives, followed by issues related to the regulatory environment, and finding and retaining top talent.

• Paying attention to best practices is the most effective way to foster innovation: Other innovation tactics promoted  by executives included technology, data-based decision making, and customer collaboration.

• Executives see a very clear business case for using “green” business practices: The most important factors they cited include reducing costs, improving operational efficiency, and meeting customer demand for more environmentally friendly products.

• Embracing green business practices as part of a corporate innovation strategy is essential to their success: Overall, nearly three quarters of C-level executives indicated their companies had incorporated environmental elements into their innovation strategies.

• Green IT is a priority for more than three quarters of companies: Their strategies in this area include reducing data center footprints, greater use of server virtualization, and greater use of cloud computing.

• Executives see investment and expansion into emerging markets as crucial to their strategies today and in the near future: More than half believe China holds the greatest opportunity, followed by India, Southeast Asia, and Eastern Europe.

• Expansion into emerging markets is being driven by lower costs and a higher rate of growth, according to executives surveyed: Potential barriers to strategic success in these areas include poor distribution channels, unstable political environments, and a shortage of skilled talent…………………. Intermission……….

On the other hand Infosys identified seven key areas that are rapidly increasing in influence, and present great scope for IT-led innovations – Digital consumers; Emerging economies; Sustainable tomorrow; Smarter organizations; New commerce; Pervasive computing; and Healthcare economy.  Read the four inspiring stories changing the global paradigm.

Digital consumers: In 1975, Meera Khanna visited an upmarket store in Delhi and bought a hair dryer. It was of one of the two brands sold in India at that time. In 2011, Rini, her daughter, surfs the web, reads consumer reviews, scours the frequently asked questions, posts online queries, and finally orders the hair dryer of her choice from an online shopping mall.

New commerce: A barber in Bangladesh could not afford the rent for a shop space. So he bought a mobile phone and a motorbike instead, scheduling appointments by phone and going to his clients’ homes. This was more convenient for clients and he was able to serve a larger client base and charge higher fees.

Healthcare economy: A Fortune 500 retail company is known for its innovative employee healthcare offerings. It surprised market observers by managing to keep its healthcare cost flat from 2005 to 2009. The company realized that 70% of its healthcare costs were the result of lifestyle patterns, and 74% of these costs could be attributed to four largely preventable chronic conditions: cardiovascular disease, cancer, diabetes and obesity. It encouraged its employees to adopt healthy lifestyles by reducing the annual premium (by US $780 for the individual and US $1,560 for the family) if an employee passed all the tests for preventable conditions. The company estimates that the U.S. can save $800 billion by adopting a similar approach.

Sustainable tomorrow: In 2008, a reputed confectionery company based in the U.S. reduced its carbon footprint by 20%. The company’s complex distribution network in Western Europe covered more than 44 million kilometers a year in shipments. Analyzing shipment data and using it to modify logistics operations helped the company evolve business practices that cause least harm to the environment.

Smarter organizations: The existing IT system was proving to be too slow for the scale and complexity of operations at the offices of a major American logistics and mail services company. The information delays were affecting its revenue collection, customer  satisfaction and operational efficiency. The company was looking for a ‘cost and time-effective’ solution. We developed just the right solution, thus reducing the delay from eight hours to 15 minutes for 200,000 daily checkpoints. It also helped the company track the business processes and provide timely customer updates. In addition, the revenue cycle was reduced through on-time capture of checkpoints for 30,000 daily shipments.

Emerging economies: We are witnessing a reverse trend in innovative solutions from emerging economies making an impact on businesses in the advanced markets. ICICI is India’s second largest bank with an asset base of about US $81 billion (as on March 2010) and over 20 million customers. It is expanding its international business in countries such as the United Kingdom, United States, Germany and Canada through a variety of service delivery channels including internet and mobile banking. Supporting its international growth plan is our universal banking solution, Finacle™.  Our solution enabled ICICI Bank achieve competitive advantage by a rapid roll-out of new products and faster customer service through multiple self-service platforms. The bank is now managing its global operations by delivering rich customer experience across channels, centralizing processing hubs and ushering in automation to excel in a multi-country environment.

Pervasive computing: A pill, containing medicine and a tiny digestible sensor made from food ingredients and capable of transmitting wireless messages like a cellphone, may soon help remind patients about missed drug doses. Proteus Biomedical, a California-based company pursuing intelligent health products, has developed Ingestible Event Markers (IEM) – tiny, digestible sensors activated by stomach fluids after they are swallowed.

– The Telegraph, Calcutta, February 4, 2010

 

The End……………

 

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